“When does the Next sale start?” is a question with a lot of confidently wrong answers on the internet. This page explains where our sale information comes from, how we tell you the difference between a confirmed date and an educated guess, and how often our pages are updated — so you can judge for yourself whether to trust us.
Every sale and offer listed here comes from the retailer itself, either announced directly or distributed through its official affiliate network — we work with the major UK networks including AWIN, TradeDoubler, Commission Junction, SkimLinks and WebGains. Each entry is added to our system by hand, as it has been since 2008. We don’t accept user-submitted tips as fact, and we don’t invent start dates to fill a page.
Retailers rarely announce their January or Boxing Day sales far in advance. So outside sale season, our store pages show the details of each retailer’s most recent sales — with their actual dates — so you can see when that retailer typically starts and judge when the next one is likely. We show you the year alongside every date rather than passing last season’s information off as this season’s.
When a retailer confirms or launches a new sale, the page updates: promotions in our system carry a start date and an expiry date, and they appear and disappear from the live listings automatically as those dates pass.
Sale information is checked and updated daily, most intensively through the peak November–January period when retailers launch and change sales at short notice. The “Last updated” date shown on each store page reflects the most recent promotion actually added for that store — it is generated from real data, never faked.
When you click through to a retailer and make a purchase, we may earn a commission from the retailer. This never affects the price you pay, and it never affects what we list — a sale earns its place by being genuine, not by how much it pays us. All outbound retailer links are marked as sponsored, as search engines require.
Spotted a sale date we’ve got wrong? Please tell us and we’ll correct it. You can read more about who runs this site on our about page.