Privacy Policy
Last updated: 10 October 2026
1. Data Controller
The data controller for www.januarysale.org.uk is E-Tara Ltd, a company registered in England & Wales (Company No. 05711631). JanuarySales is a trading name of E-Tara Ltd.
For any data protection queries you can email webmaster@januarysale.org.uk.
2. What Data We Collect
JanuarySales does not require registration or login. We do not ask you for your name, email address or any other personal details. The data we collect is limited to information gathered automatically when you browse the Site:
- Device and browser information: Browser type, operating system, screen resolution and device category.
- Usage data: Pages viewed, links clicked, time on page, referring URL and search terms used within the Site.
- IP address: Collected by our hosting and analytics providers. Google Analytics does not log or store IP addresses, and we do not store them in identifiable form.
- Cookies: Small text files placed on your device. Full details are in our Cookie Policy.
3. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) we rely on the following lawful bases:
- Legitimate interests (Article 6(1)(f)) — to operate and improve the Site, analyse traffic patterns and prevent misuse. We have assessed that this processing does not override your rights or freedoms given the limited and largely anonymised nature of the data. This covers our analytics, which you can turn off at any time (see section 6).
- Legal obligation (Article 6(1)(c)) — where we are required to retain data to comply with law or respond to lawful requests.
4. How We Use Your Data
We process the data described above to:
- Serve pages and ensure the Site functions correctly.
- Understand which seasonal sale events and categories are most popular so we can improve our content.
- Detect and prevent fraudulent or abusive activity.
- Fulfil legal or regulatory obligations.
5. Affiliate Links and Retailers
JanuarySales earns commission through affiliate marketing. When you click an outbound link, you leave our Site and are redirected to the retailer. From that point the retailer's own privacy policy governs any data you share with them. We never receive your payment details, delivery address or order information from retailers.
JanuarySales sets no affiliate cookies, and our pages load no affiliate scripts. When you follow one of our links, you pass through an affiliate network (such as Awin or Skimlinks) on the way to the retailer. The network and the retailer may set cookies on their own sites to attribute a sale to JanuarySales; their own privacy and cookie policies cover those cookies. See our Cookie Policy.
6. Analytics
We use Google Analytics 4, loaded via Google Tag Manager, only to count visits and see which pages are used, so we can improve the Site. Google processes this data on our behalf as our processor, under its data processing terms, and may transfer it to servers outside the UK. We have turned off sharing this data with Google for any other purpose, Google signals is off, and we do not use it for advertising or to identify you. Our reports are totals; Google Analytics keeps the underlying visit records for 2 months.
Under the Privacy and Electronic Communications Regulations, as amended by the Data (Use and Access) Act 2025, analytics cookies used only for this purpose do not need your consent. You can turn analytics off at any time with the switch in our Cookie Policy, or across all websites with the Google Analytics Opt-out Browser Add-on.
7. Data Sharing
We do not sell, rent or trade your personal data. We share data only with:
- Hosting provider (Vercel) — to serve the Site. Vercel may process request logs containing IP addresses.
- Google — for analytics, as described above.
- Affiliate networks — your click passes through the network's own site on the way to the retailer (see section 5). We send them no personal data.
We do not share data with any other third parties except where required by law.
8. International Transfers
Some of our service providers (Google, Vercel) process data in the United States. These transfers are protected by the EU–US Data Privacy Framework and/or standard contractual clauses approved by the UK Information Commissioner's Office (ICO).
9. Data Retention
Google Analytics keeps visit records for 2 months, after which they are automatically deleted. Server access logs are retained by our hosting provider for up to 30 days. Cookie durations are detailed in our Cookie Policy.
10. Your Rights
Under the UK GDPR and the Data Protection Act 2018 you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate data.
- Request erasure of your data ("right to be forgotten").
- Restrict or object to processing.
- Data portability — receive your data in a structured, machine-readable format.
- Turn analytics off at any time, using the switch in our Cookie Policy.
To exercise any right, email webmaster@januarysale.org.uk. We will respond within one month.
If you are unhappy with how we handle your data you may lodge a complaint with the Information Commissioner's Office (ICO).
11. Children
The Site is not aimed at anyone under 13. We do not knowingly collect data from children. If you believe a child's data has been collected, please contact us and we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy periodically. The revised version will appear on this page with a new "Last updated" date. Material changes will be highlighted on the Site.
13. Contact
For privacy-related questions, email webmaster@januarysale.org.uk or visit our contact page.
