Homeware Sales: Start Dates and End Dates
31 homeware sales on now · updated 6 Nov 2026
Homeware sales follow a yearly pattern: autumn and Black Friday reductions, Christmas sales, then Boxing Day and January sales. During December 2023, 12 homeware shops we track opened pre-Christmas sales, starting from 5 Dec 2023. In 2022, 6 homeware shops started Boxing Day sales between Christmas and New Year. Then come the January sales: 5 homeware shops had one for January 2024, and the first of them began on 26 Dec 2023.
Dunelm’s Christmas sale began on 24 Dec 2021, 19 Dec 2022, 24 Dec 2023 and 20 Dec 2024, and the 2024 one ran to 19 Jan 2025. Dunelm’s 2025 pre-Christmas sale opened on 23 Dec 2025, and its Boxing Day sale ran from 26 Dec 2025 until 18 Jan 2026. For autumn 2026, the first homeware sale opened on 12 Oct 2026, and Black Friday deals appeared from 30 Oct 2026. Each sale card below gives its start date and any end date the shop has set, and last season’s table lists each shop’s winter dates.
Homeware sales on now
Recently ended homeware sales
Last season's pre-Christmas, Boxing Day and January sale dates
When each homeware shop's sales started and ended in December 2025 to January 2026, from the sales we listed.
| Shop | Pre-Christmas | Boxing Day | January |
|---|---|---|---|
| Dunelm | 23 Dec to 24 Dec | 26 Dec to 18 Jan | – |
| Wedgwood | 24 Dec to 26 Jan | – | – |
| Matalan | – | 26 Dec to 31 Jan | – |
| Emma Bridgewater | – | 26 Dec to 31 Jan | – |
Frequently Asked Questions
When do homeware January sales start?
Last season (December 2025 to January 2026), no homeware shop we listed started a new sale in January, but 4 sales that began in December ran into January: Wedgwood (24 Dec to 26 Jan), Dunelm (26 Dec to 18 Jan), Matalan (26 Dec to 31 Jan) and 1 more.
Do homeware sales start before Christmas?
Yes: last season (December 2025 to January 2026), 2 of the 4 homeware shops whose sales we listed started one before Christmas, the first on 23 Dec 2025 at Dunelm.
When do the homeware sales end?
Of the 31 homeware sales on now, the first to end is at Lightbulbs Direct, on 30 Nov, and the last at John Lewis, on 4 Dec.
Which homeware sales are on now?
There are 31 homeware sales on now, at Robert Dyas, Lightbulbs Direct, BHS, Cuddle Down, Spoiled Brat and 26 more. This page shows when each one started, and when it ends where the shop says.