Baby Items Sales: Start Dates and End Dates
13 baby item sales on now · updated 12 Nov 2026
Baby item sales here span Christmas and January. Our records for December 2023 hold 5 baby shops whose sales started before Christmas, the earliest from 12 Dec 2023. Matalan opened its Boxing Day sale on 26 Dec 2025 and closed it on 31 Jan 2026.
January sales come next: Vertbaudet held one between 4 Jan 2024 and 17 Jan 2024. In 2026 the first autumn sale here opened on 15 Oct, and Black Friday deals followed from 30 Oct.
Baby item sales on now
Recently ended baby item sales
Last season's pre-Christmas, Boxing Day and January sale dates
When each baby item shop's sales started and ended in December 2025 to January 2026, from the sales we listed.
| Shop | Pre-Christmas | Boxing Day | January |
|---|---|---|---|
| Marks & Spencer | 24 Dec to 31 Jan | – | – |
| Boots | 24 Dec to 31 Jan | – | – |
| Matalan | – | 26 Dec to 31 Jan | – |
Frequently Asked Questions
When do baby item January sales start?
Last season (December 2025 to January 2026), no baby item shop we listed started a new sale in January, but 3 sales that began in December ran into January: Marks & Spencer (24 Dec to 31 Jan), Boots (24 Dec to 31 Jan) and Matalan (26 Dec to 31 Jan).
Do baby item sales start before Christmas?
Yes: last season (December 2025 to January 2026), 2 of the 3 baby item shops whose sales we listed started one before Christmas, the first on 24 Dec 2025 at Marks & Spencer.
When do the baby item sales end?
Of the 13 baby item sales on now, the first to end is at Peacocks, on 30 Nov, and the last at Pharmacy2U, on 4 Dec.
Which baby item sales are on now?
There are 13 baby item sales on now, at Early Learning Centre, Superdrug, Peacocks, Robert Dyas, Big Green Smile and 8 more. This page shows when each one started, and when it ends where the shop says.